Release, Relaunch, Rebrand
The story behind Ghost 4.0 - our biggest and most feature-packed release so far, with a new brand style to match.
![Release, Relaunch, Rebrand](/content/images/size/w300h200/2021/04/4-feature-image4.png)
Thoughts on indie business, doing things differently, and who should read this.
Building on principleRethinking the fundamentals and embracing creative constraints.
Before you try to sell anything, first build a good reputation with people.
Finding an ideaSorting the good from the bad, and figuring out which idea to pursue seriously.