Indie Business

Optimising for the long run

A guide to the key decisions around creating a business that makes you happy and fulfilled to work on for years and decades.

Optimising for the long run

This is probably one of the best posts I've ever written, so it's limited to members-only access. In 2019, after over a decade of writing a blog, I decided to set up Rediverge as place where I can write more openly and freely for a smaller, more specific audience.

I've been travelling the world full-time, without any sort of permanent address, since long before it was trendy to do so. In that time I've covered more than 750,000km and traversed 40+ countries - all whilst building a remote software business which, despite releasing everything it makes for free, now makes $3,000,000 a year in revenue. This site is the place where I talk about how, and why I do what I do.

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