Indie Business
A collection of 5 posts
Optimising for the long run
A guide to the key decisions around creating a business that makes you happy and fulfilled to work on for years and decades.
The 6 most important pieces of advice I wish I’d been given
There’s lots of advice out there for venture-scale startups. Here are the things which turned out to be most important for us, building an indie business.
Some thoughts on bootstrapped growth at $200k MRR
Pulling back the curtain to reveal the growth hacks that finally succeeded in getting us to a meaningful milestone, and the long road to get there.
How to start an indie business
Startups raise millions of dollars to grow as fast as possible — indie businesses value freedom and fulfilment over money and admiration.
The bad advice that cost us $2million in revenue
A very simple rule for how to figure out what advice to follow and what to ignore, when building a business of any kind — and a story of how we got this very (very) wrong with Ghost.